BARNES & WATSON FINE TEAS® LAUNCHES WEBSITE SAVOR THE EXPERTISE™ 5/22/02
FOR IMMEDIATE RELEASE Contact:
Ken Rudee
Barnes & Watson Fine Teas
800-447-8832 Seattle, WA -- Barnes & Watson Fine Teas, a purveyor of premium whole leaf quality tea bags, loose leaf teas and iced teas to the hospitality and specialty retailer industry, has launched its new web site. The new web site address is www.BARNESandWATSON.com. The web site will offer on-line ordering - the demand for on-line ordering has grown tremendously with people across the country requesting teas for enjoyment at home after trying our teas at restaurants, cafes and hotels. About the Company Founded in 1991, Barnes & Watson Fine Teas began with the desire to recreate the experience of having teas blended by tea masters in England. These masters passed their legendary recipes down by recording their work in tea tasting journals. After carefully researching recipes from the time of Queen Victoria, Barnes & Watson Fine Teas has recreated a line of teas blended to perfection with tea currently available from Asia and India. The teas were introduced to the restaurant and hospitality industry in 1991 when specialty coffee was showing tremendous growth. These teas reflect an authentic Euro-Asian style, quality and flavor. Barnes & Watson Fine Teas operates a facility in downtown Seattle, where the fine art of master tea blending continues each day. There, the company offers a comprehensive array of premium teas, equipment programs, tea training, menu consultations and tea concept development. The company handles all aspects of tea service for foodservice, including iced tea, teabags, and loose-leaf tea. The teas are highly regarded as exceptional in quality and reasonable in cost. For the specialty retailer, the newly designed packaging brings together the entire product line in a visually pleasing way. The packaging conveys a strong brand image that looks classic and rich. Barnes & Watson Fine Teas is a charter member of the American Premium Tea Institute. For further information, contact Ken Rudee at 1-800-447-8832. Facts The company offers 13 hot teas in tea bags. These include Classic Earl Grey, Classic English Breakfast, Classic Irish Breakfast, Decaffeinated English Breakfast, Darjeeling, Apricot, Delicate Orange Spice™, French Vanilla, Spring Dragon™, Emerald Blossom™, Chamomile, Pure Peppermint and Star Spangled Herbal™. Three iced teas are also available, including Classic Blend™ Iced Tea, Tahitian Blend™ Iced Tea and the latest offering, Coral Breeze™ Herbal Iced Tea. Over 30 loose leaf selections including classic blends, regionals, estates, scented, decaffeinated, green and oolong teas plus herbals. ###### BARNES & WATSON FINE TEAS® INTRODUCES NEW RETAIL PACKAGING OF WHOLE LEAF QUALITY TEA BAGS The Classic Euro-Asian World of Tea Now Available at Retail 1/15/02
FOR IMMEDIATE RELEASE Contact:
Ken Rudee
Barnes & Watson Fine Teas
800-447-8832 San Francisco—Barnes & Watson Fine Teas, a Seattle-based premium tea company, has rolled out a selective line of classic Euro-Asian teas in new packaging for the specialty retailer and hospitality industries. The new line and new packaging were rolled out at the 2002 Fancy Foods Show in San Francisco. The new package design features a different color ribbon on a background of deep cobalt blue, with each ribbon representing a distinct kind of tea. The central design element features a gold leaf seal within the company’s logo, conveying the rare quality of the tea. The new packaging will be used for loose leaf tea, tea bags, and iced teas. Company Background Each of the teas that Barnes & Watson Fine Teas offers has been through a long process of meticulous cupping. The traditional blends have been developed after researching tea-blending journals from the Queen Victoria era. The scented choices are done in the Euro-Asian tradition in which one can taste the tea along with the flavor notes. The herbals on the list have been created through a careful blending of superior leaves, fragrant herbs, and spices. Each package boasts an enticing description of the tea with succinct, yet evocative terms, which give the specialty retailer and foodservice operator a persuasive means to educate and sell to their respective customers and guests. Each package contains a description that carefully avoids traditional tea jargon. For example, the Classic Earl Grey is described as "highly aromatic, with distinctive citrus notes…refined and smooth on the palate." The Star-Spangled Herbal, made from whole herbs, is described as follows: "Hibiscus, chamomile and berries marry with mint and a myriad of other herbs, for a flavor that dances across the palate." Each package features educational information, brewing instructions and storage guidelines. History Barnes & Watson Fine Teas began with the desire to recreate the experience of having teas blended by tea masters in England. These masters passed their legendary recipes down by recording their work in tea tasting journals. After carefully researching recipes from the time of Queen Victoria, Barnes & Watson Fine Teas has recreated a line of teas blended to perfection with tea currently available from Asia and India. The teas were introduced to the restaurant and hospitality industry in 1991 when specialty coffee was showing tremendous growth. These teas reflect an authentic Euro-Asian style, quality and flavor. Barnes & Watson Fine Teas provides a comprehensive offering of premium teas, equipment programs, tea training, menu consultations and tea concept development. The company handles all aspects of tea service for food service including iced tea, teabags and loose-leaf tea. The teas are highly regarded as exceptional in quality and reasonable in cost. The specialty retailer will value the cohesiveness of this newly designed package. The packaging conveys a strong brand image that looks classic and rich. The company has a facility in downtown Seattle where the fine art of master tea blending continues each day. The new packaging is available now. A tea service box is offered for presentation along with a gold metal rack to diplay the dispenser packages for individually wrapped tea bags. Barnes & Watson Fine Teas was founded in 1991 and is a charter member of the American Premium Tea Institute. For further information, contact Ken Rudee at 1-800-447-8832. Facts 13 hot teas in tea bags: Classic Earl Grey, Classic English Breakfast, Classic Irish Breakfast, Decaffeinated English Breakfast, Darjeeling, Apricot, Delicate Orange Spice™, French Vanilla, Spring Dragon™, Emerald Blossom™, Chamomile, Pure Peppermint and Star Spangled Herbal™. 3 iced teas: Classic Blend™ Iced Tea, Tahitian Blend™ Iced Tea and Coral Breeze™ Herbal Iced Tea Over 30 loose leaf selections including classic blends, regionals, estates, scented, decaffeinated, green and oolong teas plus herbals. ###### BARNES & WATSON FINE TEAS INTRODUCES CORAL BREEZE™ HERBAL ICED TEA SAVOR THE EXPERTISE™ 1/15/02
FOR IMMEDIATE RELEASE Contact:
Ken Rudee
Barnes & Watson Fine Teas
800-447-8832 Seattle, WA-- Barnes & Watson Fine Teas, a purveyor of premium whole leaf quality tea bags, loose leaf teas and iced teas to the hospitality and specialty retailer industry, has added a new herbal iced tea to its extensive product line. The new tea, Coral Breeze™ Herbal Iced Tea, is a caffeine-free blend of sweet and tangy tropical flavors, and we predict people who try the tea will be passionate over the captivating taste of the naturally sweet and tangy flavors of tropical fruit intermingled with the smoothness of rooibos. Rooibos is a plant of the legume family grown in South Africa. This latest addition to the Barnes and Watson Fine Teas family is available now, in newly designed packaging. About the Company Founded in 1991, Barnes & Watson Fine Teas began with the desire to recreate the experience of having teas blended by tea masters in England. These masters passed their legendary recipes down by recording their work in tea tasting journals. After carefully researching recipes from the time of Queen Victoria, Barnes & Watson Fine Teas has recreated a line of teas blended to perfection with tea currently available from Asia and India. The teas were introduced to the restaurant and hospitality industry in 1991 when specialty coffee was showing tremendous growth. These teas reflect an authentic Euro-Asian style, quality and flavor. Barnes & Watson Fine Teas operates a facility in downtown Seattle, where the fine art of master tea blending continues each day. There, the company offers a comprehensive array of premium teas, equipment programs, tea training, menu consultations and tea concept development. The company handles all aspects of tea service for foodservice, including iced tea, teabags, and loose-leaf tea. The teas are highly regarded as exceptional in quality and reasonable in cost. For the specialty retailer, the newly designed packaging brings together the entire product line in a visually pleasing way. The packaging conveys a strong brand image that looks classic and rich.
Barnes & Watson Fine Teas is a charter member of the American Premium Tea Institute. For further information, contact Ken Rudee at 1-800-447-8832. Facts The company offers 13 hot teas in tea bags. These include Classic Earl Grey, Classic English Breakfast, Classic Irish Breakfast, Decaffeinated English Breakfast, Darjeeling, Apricot, Delicate Orange Spice™, French Vanilla, Spring Dragon™, Emerald Blossom™, Chamomile, Pure Peppermint and Star Spangled Herbal™. Three iced teas are also available, including Classic Blend™ Iced Tea, Tahitian Blend™ Iced Tea and the latest offering, Coral Breeze™ Herbal Iced Tea. Over 30 loose leaf selections including classic blends, regionals, estates, scented, decaffeinated, green and oolong teas plus herbals. |
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